Star Wars: The Force Awakens Drives Installs of Star Wars Apps

AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android. AppsFlyer analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS and Android, and found organic install ...Read the full article