Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home

by Greg Sterling
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report” style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruz walks through a shopping mall and all the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the future.Read the full article

Minority Report - Personal Advertising VBR