The 4 most overhyped marketing trends of 2015

by Tanya Dua
It’s all too easy for brands and agencies to get caught up in the marketing-trend hype cycle. Enter the fray at your own risk, though. Not everything is the next Snapchat. Hell, it may turn out that Snapchat isn’t even the next Snapchat. We asked marketers on both sides of the playing field their opinions of the most overhyped marketing trends in 2015: Influencer partnerships ...Read the full article