The publishers that may need to change their native ads under new FTC rules

by Lucia Moses
Advertisers and publishers always say they label native ads clearly enough that readers can tell ads from editorial content. But now that the FTC has issued tougher guidelines for native ads, some of them might have to change their practices. For one thing, the FTC doesn’t like the labels “promoted” or “promoted stories,” saying they can be misleading to consumers.Read the full article