Business ethics, ripples and the work that matters

by Seth Godin
The happy theory of business ethics is this: do the right thing and you will also maximize your long-term profit. After all, the thinking goes, doing the right thing builds your brand, burnishes your reputation, helps you attract better staff and gives back to the community, the very community that will in turn buy from you. Do all of that and of course you'll make more money. Problem solved.Read the full article