Native Advertising Guidelines Released from the FTC

by Michael Levanduski
Using native advertising practices has been one of the most effective options for marketers for quite some time now. The reason they are so effective, of course, is because they look and feel very similar to the rest of the content on the page. Even if consumers can see that it is a sponsored post, the content has the same feel as the rest so they naturally seem to trust it more.Read the full article