10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

by Stephanie Miles
The notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Fifty-eight percent of shoppers in a Consumer Electronics Association survey said they’d rather look up information on ...Read the full article