7 Ways to Use Cognitive Biases to Increase Email Signups

Are all of the decisions you make rational? You’d like to say yes, but I’ll let you in on a secret: none of us make rational decisions 100% of the time. As human beings, we are not perfect in the way we act or in the way we think. As such, from time to time we make suboptimal decisions that we are unaware of! Our brain finds a way to stray away from rational thinking, and inst ...Read the full article