MarTech Landscape: What Is Programmatic Ad Buying?

by Ginny Marvin
Maybe you are new to programmatic, or maybe you’ve been working in ad buying for years, but still can’t find a way to explain it in a way your parents could understand. Here we take an Intro 101 approach to programmatic as part of our MarTech Landscape Series. One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it ...Read the full article