Set Expectations (and Follow Through)
Did you know 66% of online consumers made a purchase as a result of an email marketing message? When someone signs up to receive your email communications, they do so with the expectation of receiving something valuable in return. If you don’t communicate clearly what that is, your audience might lose interest quickly. The best way to set expectations for your audience is to use an email sign-up form. Make sure your audience understands the value of signing up right from the start. What can they expect to receive? How often will they hear from you? What have other people enjoyed about receiving your emails? Create a sign-up form that demonstrates the value of joining your list. If you let your subscribers know what they will be receiving from you and deliver valuable offers and content, it will pay off in the long run. For more tips on email marketing visit Constant Contact dot com.