Email Marketing In 2015: The Most Popular Columns Of The Year

by Pamela Parker
The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform. The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads.Read the full article