#BeatlesOnSpotify: 442 Million Social Impressions and a Happy Social Reception
by Justin Lafferty
One of the biggest announcements for streaming music in 2015 came recently as The Beatles’ catalog became available to stream. Spotify is one of the most popular places now hosting Beatles tunes, and social media users are very happy about this. Brandwatch tracked conversation and sentiment around The Beatles’ debut on Spotify, finding that (as of Monday afternoon), it had ...Read the full article
adweek.com - 8 readers - The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand.