10 CMOs Name Their Favorite Video Ad Campaigns Launched By Other Brands

by Amy Gesenhues
In each of our “Get to Know” CMO-profile interviews, we always ask, “Outside of your company’s efforts, what video ad campaign caught your eye recently?” As expected, the CMOs we interviewed this year offered a stellar round up of ads, from the popular, heartfelt campaigns like Dove’s “Beauty Sketches” to classics like Dos Equis “World’s Most Interesting Man.Read the full article

Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always

Dove Real Beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. Watch the whole experience at: http://dove.com/realbeautysketches Join the conversation at: #wearebeautiful And don't forget: YOU are more beautiful than you think!

#Blessed – Hefty® Ultimate™ Cups

The cup that parties as hard as you do. NEW Hefty® Ultimate Cups™ – Now Crack Resistant! #HeftyHeftyHefty #PartyHardMoms #Blessed Like Hefty on Facebook: http://facebook.com/Hefty Follow Hefty on Twitter: http://twitter.com/Hefty

Dos Equis 360° Virtual Reality Masquerade

Things get more interesting when you put on a mask. Step into the Most Interesting Man's Masquerade soiree through this immersive 360° video.

Tide | Tide PODS: Waitress (:30)

Is your bargain detergent mostly water? Some competitors detergents contain 15% cleaning ingredients, while Tide PODS® are 90% cleaning ingredients. Tide PODS®, don’t pay for water pay for clean. Why use Tide PODS®? More cleaning ingredients, better clean. Learn more about how your detergent stacks up against Tide PODS® 3 in 1 power at http://tide.com/en-us/how-to-wash/preparing-for-the-wash/dont-water-down-clean Join Us on Social: Tide Facebook: https://www.facebook.com/Tide Tide Twitter: https://twitter.com/Tide Tide Pinterest: https://www.pinterest.com/tide Tide Instagram: https://instagram.com/tidelaundry/

Android: Young Together

All over the world, on all kinds of different screens, Android helps over a billion people to do their thing, their way. Learn more at http://android.com. Discover more about Android by following us on: Google+: https://plus.google.com/+android Twitter: https://twitter.com/Android Facebook: https://www.facebook.com/AndroidOfficial

TripAdvisor TV Commercial 2014 - Don't Just Visit Hawaii, Visit TripAdvisor Hawaii 0:15

When you try the shower in your hotel room, will it be gorgeous—or just gross? With millions of reviews, TripAdvisor makes any destination better. Plan your next trip at http://www.tripadvisor.com