MarTech Landscape: What Is An Ad Network?

by Ginny Marvin
Ad networks make it possible for advertisers to buy digital ads across a slew of publisher sites and apps. How they came to be and how they work is the focus of this installment of our MarTech Landscape Series. A Brief History First, a walk down memory lane. Ad networks sprouted up during the dotcom boom that started in the mid ‘90s.Read the full article