Why Content Marketers Need Editors

by Stefanie Flaxman
I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the per ...Read the full article

argyle sweater nail art tutorial by essie

Learn as essie lead nail artist, Rita Remark, demonstrates how to recreate this argyle sweater nail art look inspired by essie. What better way to cozy up than to polish your nails in a perfect argyle pattern? Recreate the look with these steps: step 1: hydrate with apricot cuticle oil. step 2: clean then prep nails with an essie base coat. step 3: apply 2 coats of russian roulette. let dry. step 4: dip a striping brush in no more film and paint a triangle at the tip of the nail. step 5: mirror step 2 with another triangle in sole mate. The points should meet in the center of each nail. step 6: with a striping brush dipped in romper room, draw to x’s, one at the tip and one at the base, in a criss cross pattern. step 7: shine + seal with an essie top coat. Get the look with these shades: russian roulette: http://www.essie.com/Colors/reds/russian-roulette.aspx no more film: http://www.essie.com/Colors/plums/no-more-film.aspx sole mate: http://www.essie.com/Colors/plums/sole-mate.aspx romper room: http://www.essie.com/Colors/pinks/romper-room.aspx Discover more at http://www.essie.com/ Like us on Facebook! https://www.facebook.com/Essie Follow us on Twitter @essie https://twitter.com/essie Follow us on Instagram! http://instagram.com/essiep... Follow us on Pinterest! http://www.pinterest.com/es...