Copyranter: The biggest digital dumbasses of 2015

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Tom McElligott, co-founder of Minneapolis ad agency Fallon McElligott Rice and possibly the greatest-ever American copywriter, once said, “I would much rather overestimate than underestimate the intelligence of the consumer.Read the full article