On Blake Morgan and the purpose of brand.

by Ryan Hanley
On Blake Morgan and the purpose of brand. December 30, 2015 by Ryan Hanley | Get free marketing tips by email. What is the purpose of brand? In today’s episode of #geniusread, we examine a post from Blake Morgan on Forbes titled: Was Peter Drucker Wrong? The Modern Purpose Of A Brand. According to Peter Fader, Wharton Professor and host of Wharton’s Customer Centricity ev ...Read the full article