This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this New Year’s episode, Robert and I critique Forbes’ heavy-handed approach to blocking ad blockers and its promise of a “light ad” experience for visitors who agree to comply. Is there a better way to handle this? We think so.Read the full article

Game Theory: Will 2015 be THE END of YouTube Rewind?

Gift 'em the Club, Dollar Shave Club! ►► Join the Theorists! ►► FNAF - 4 Games, 1 Story (with Talkback) ► With the year winding down, I wanted to do my own "YouTube Rewind" - recapping the highlights of my year with all of YOU. But then I noticed, YouTube was not the only platform recapping it's year in a snazzy video, Facebook did so too. And with all the hype about Facebook video I thought it might be time to analyze these two platforms (which seem to be going head to head in a battle for the internet video); and, discuss the future of digital media. What does the future hold for our beloved platform? Let's find out! Become a Theorist! ►► More Theories at The Film Theorists ►► Hang out with us on our NEW CHANNEL GTLive! ►► Twitter: @MatPatGT Facebook: GAME THEORY MERCH! Equip it HERE ►► YouTube Theories: Leave PewDiePie ALONE! ►► Game Theory: EXPOSED! ►► Yes, PewDiePie YouTube IS Broken! ►► Mario Theories: Bowser's BROKEN HOME! ►► Who IS Rosalina? ►►► Legend of Zelda Theories: Zelda Rupees are REAL?! ►► Is Link DEAD? ►►► BEWARE Link's Hookshot! ► Must Watch Theories: What Are Minecraft Creepers? ►► Team Fortress 2 - Pyro Male or Female? ► Pokemon are PEOPLE! ►►► Check out some more of our awesome video game content: Game Theory: Culture Shock: Digressing and Sidequesting: Crossover: For business inquiries: