This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this New Year’s episode, Robert and I critique Forbes’ heavy-handed approach to blocking ad blockers and its promise of a “light ad” experience for visitors who agree to comply. Is there a better way to handle this? We think so.Read the full article

Game Theory: Will 2015 be THE END of YouTube Rewind?

Gift 'em the Club, Dollar Shave Club! ►► http://www.dollarshaveclub.com/matpat Join the Theorists! ►► http://bit.ly/1qV8fd6 FNAF - 4 Games, 1 Story (with Talkback) ► http://bit.ly/1Yzdqi3 With the year winding down, I wanted to do my own "YouTube Rewind" - recapping the highlights of my year with all of YOU. But then I noticed, YouTube was not the only platform recapping it's year in a snazzy video, Facebook did so too. And with all the hype about Facebook video I thought it might be time to analyze these two platforms (which seem to be going head to head in a battle for the internet video); and, discuss the future of digital media. What does the future hold for our beloved platform? Let's find out! Become a Theorist! ►► http://bit.ly/1qV8fd6 More Theories at The Film Theorists ►► http://bit.ly/1VCPNsx Hang out with us on our NEW CHANNEL GTLive! ►► http://bit.ly/1LkSBnz Twitter: @MatPatGT Facebook: facebook.com/GameTheorists GAME THEORY MERCH! Equip it HERE ►► http://gametheory.spreadshirt.com/ YouTube Theories: Leave PewDiePie ALONE! ►► http://bit.ly/1PknB9F Game Theory: EXPOSED! ►► http://bit.ly/1O7apns Yes, PewDiePie YouTube IS Broken! ►► http://bit.ly/1InNlAr Mario Theories: Bowser's BROKEN HOME! ►► http://bit.ly/1QJ8zvs Who IS Rosalina? ►►► http://bit.ly/1QW3BtH Legend of Zelda Theories: Zelda Rupees are REAL?! ►► http://bit.ly/1InONTD Is Link DEAD? ►►► http://bit.ly/1RD3cNm BEWARE Link's Hookshot! ► http://bit.ly/1Nh6DEh Must Watch Theories: What Are Minecraft Creepers? ►► http://bit.ly/1O7ckZp Team Fortress 2 - Pyro Male or Female? ► http://bit.ly/1U2RjPz Pokemon are PEOPLE! ►►► http://bit.ly/1PknZ7Y Check out some more of our awesome video game content: Game Theory: http://bit.ly/1zz3t7E Culture Shock: http://bit.ly/1sw7aZ8 Digressing and Sidequesting: http://bit.ly/1rxBUgz Crossover: http://bit.ly/1t9AclA For business inquiries: gametheorist.business@gmail.com