When to charge by the hour

by Seth Godin
Most professionals ought to charge by the project, because it's a project the customer wants, not an hour. Surgery, for example. I don't want it to last a long time, I just want it to work. Same with a logo or website design. Or house painting. The client is buying a painted house, not your time. One exception: If the time is precisely what I'm buying, then charging ...Read the full article