Are Marketers Succeeding With Personalization? [Infographic]

Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. The report was based on data from surveys of 1,200 global consumers and 200 advertising and marketing profess ...Read the full article