How PopSugar gets people to watch its Facebook videos for 30 seconds

Publishers can put up gigantic Facebook view numbers, thanks to videos automatically playing in the news feed, but the real trick is getting people to watch for 30 seconds or longer. PopSugar, which made video the centerpiece of its Facebook video strategy beginning in September, found that meant making some simple tweaks: make sure videos have an eye-catching video and on-scr ...Read the full article