Washington Post Uses Its Journalism to Breathe New Life into Display Ads

by Tom Grubisich
The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s new “PostPulse,” which combines news with message, will put d ...Read the full article