Why Tag Management Is The Way Forward In 2016

In our recent white paper, “State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found that a full 42 percent of Internet Retailer’s top 500 retailers have yet to adopt a tag management system (TMS). While this may not have been surprising if we had been looking at the top 5,000 retailers, we were sh ...Read the full article