Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015

by Ginny Marvin
Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. The ads drove more than $1.5 billion in sales globally last year, according to Amazon.Read the full article