How Top Marketers Are Curating the In-Store Mobile Experience

In 2015, the positive effects of mobile in-store engagement became abundantly clear for marketers. Major brands like Clorox, Energizer and Heineken have successfully embarked on proximity and beacon campaigns that reached shoppers at critical “mobile moments” in the store, driving purchase intent, brand awareness and sales.Read the full article

Quantum Receptivity from inMarket