Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what our campaigns looked like without them. Did we just… use the same bid for everyone? Madness. Things got even more exciting in June 2015, when Google announced they were allowing Google Analytics remarketing lists to be used in s ...Read the full article