The crowd, your work, and a choice

by Seth Godin
The crowd prefers sweets. The crowd gets on its feet when your band plays the big hit, and sits down for the new songs. The crowd will pay far more for a steak dinner than a vegetable one, regardless of cost or effort or value. The crowd will always pick the movie over the book. The crowd would rather wait in line for the popular attraction. The crowd likes to be chased.Read the full article