Twitter Launches Conversational Ads To Get People Tweeting About Brands

by Ginny Marvin
Twitter’s new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses with their own followers. With Conversational Ads, brands can pose a question with two answers to choose from, each incorporating custom hashtags that show up in the ad copy and in the call-to-action buttons.Read the full article