Twitter Launches Conversational Ads: Tweets With Call-to-Action Buttons

by Justin Lafferty
Twitter on Tuesday announced its latest ad format: conversational ads. Similar to its poll feature, this ad format allows users to engage with the sponsored tweet via custom hashtags or call-to-action buttons. Twitter blogged about this new format: Starting today, advertisers can drive more earned media and brand influence with our new conversational ads.Read the full article