Yelp Using App Interstitial But Keeps Mobile-Friendly Tag & Ranking Boost

by Jennifer Slegg
When Google decided to make app interstitials a reason for losing a page’s mobile friendly tag in the search results along with the ranking boost, Yelp’s CEO Jeremy Stoppelman was one of the very vocal critics against it. But they eventually complied and removed their app interstitial in favor of the app install banner that most sites switched to by the beginning of November 2015.Read the full article