Creating Awesome Buyer Personas

by Nate Birt
It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re one the marketers who’s set their personas on the back burner, here’s the only reason you should need to turn up the heat: Marketers with documented personas are more than twice as likely to exceed their goals: ...Read the full article