Founded as a sports site, USA Today’s FTW finds other interests

by Ricardo Bilton
Focus is rare among publishers looking to grow. The push to attract more readers and a wider base of advertisers means publishers are tempted to expand beyond the subjects they covered at launch. Consider Business Insider, which began as a site covering the New York City tech scene; Mashable, which initially focused on social media; and The Verge, which started out covering gad ...Read the full article