Marketing Matters

by Jeff Ogden
In an earlier post I shared the need to get to know customers. Now who will do this? It is not for less skilled employees. After all, Aberdeen found that 74% of the decision was done before a buyer meets a salesperson. Face it, customers are in charge. How many of you want to sell to a buyer who knows exactly what he or she needs? Who should travel and engage in these conver ...Read the full article