Snickers mines behavioral data to find ‘windows of impulsivity’

Ad targeting is moving into a new area: moods. Snickers maker Mars is mining behavioral data to pinpoint people at their weakest moments for snacking: being happy, bored or even stressed. “Windows of impulsivity is a moment in your life when you’re in a particular mood, time or place when you’re more likely to buy something,” said Dan Burdett, global brand director at Mars’ brand Snickers.Read the full article