The Definitive Guide To Digital Brand Lift

by Peter Minnium
“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in New York eavesdropping on the adjoining table’s conversation about a cool new type of digital media. I expected the media agency executive to respond with questions that would lead to a robust conversation of his client’s objectives and ho ...Read the full article