The New Hollywood: Why Brands Are Making Movies

by Tessa Wegert
penteeing a movie produced by a brand used to be rare. Dealing with the high production costs of Hollywood—and the domination of the 30-second TV spot—made branded films more of an experimental venture for the select few that could afford it. In 2015, however, the brand film floodgates finally opened.Read the full article

French Kiss Official Film

French Kiss has arrived! Travel to Paris with us right here. Travel should inspire and delight. It should remind you that anything is possible. But for Ethan (Tyler Ritter), an international business traveler, his trip to Paris has been all work, no inspiration. In town to speak at an innovation and technology conference at the Marriott Champs Elysees, Ethan has spent his time in the city of lights preparing for his speech until his laptop goes missing. Margaux (Margot Luciarte), a beautiful young Parisian woman, wants to pull Ethan out of his work-only mindset and into her brilliant world of wonder and adventure. Through magical realism that can only happen in Paris, Margaux captures Ethan's imagination with a string of clues, showing him the beauty of the city through her eyes. As we follow Ethan on his journey of exploration, we fall under Margaux's spell, wishing to put our screens away and experience the world around us. When the two finally meet in front of the Eiffel Tower, Ethan will see with his own eyes that the choice has always been up to him. French Kiss Official Website: For updates, please follow us on Instagram - Twitter - Facebook - Pinterest - YouTube -

  • 'Business Unusual' Short Film Challenges the Norms of Business Travels - 10 readers - "How do you defy some of the conventions of business travel?" That’s the question that Renaissance Hotels is asking with their new original film, Business Unusual, written and directed by Daniel Malakai Cabrera and Caine Sinclair. Created in conjunction with Marriott’s Original Content Studio and dance and collective Substance Over Hype, the 12-...

  • Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride - 7 readers - When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car.

  • What's Inside Intel/Toshiba's 'Beauty Inside' - 8 readers - Intel's Billie Goldman says Intel/Toshiba's highly awarded "Beauty Inside" campaign was actually first conceived as a thriller.