The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

In years past, there used to be just two schools of thought in SEO: whitehats and blackhats. The sad fact is (even if you were part of the “good guys”) your actions—whether content-related or technical—were often driven and dictated by Google’s algorithm. It’s job security, right? I’ve even been guilty of glibly saying that Google’s 400 algorithm changes per year would ensure ...Read the full article