What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

What if you could understand how your audience is responding to an ad while they're still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much more. Nielsen has been synonymous with consumer data for decades, and the research it's conducting into consumer neuroscience holds great potential for marketers. Dr.Read the full article