Agencies enroll staffers in virtual reality crash courses

by Shareen Pathak
Virtual reality is undoubtedly hot. The Oculus Rift went on pre-sale yesterday just as the who’s who of brand nerds converge at the Consumer Electronics Show in Las Vegas this week. Strapping on a pair of goggles is the “swipe right” of 2016. Agencies, never known for sitting out the next cool thing, are scrambling to get staffers up to date, holding workshops, breaking out hea ...Read the full article