Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

Talk with enough people about content marketing, and you’ll hear a common question: What metric really matters? Truth be told, everyone’s desperate for that number that’ll tell you everything—the singular “god metric” above all others. Unfortunately for those folks, that magical god metric simply doesn’t exist. No matter your goal, you need to understand your results on a number of levels.Read the full article