Here’s Why Oracle’s Acquisition of Content Sharing/Visitor Tracker AddThis Adds Up

Among marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer Scott Vaughn summarizes his reaction to this week’s news that Oracle has acquired another data provider, AddThis, for its burgeoning Data Cloud. The purchase of the Vienna, Virginia-based company, which offers content sharing buttons for social networks, audience tracking, and ...Read the full article