How Apple Could Play Spoiler For The Search Ad Business

by Mark Ballard
With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next one might have in store for us. Thinking about what developments could have the greatest impact on paid search in 2016, for better or worse, a few possibilities jump to mind: Google significantly expanding its foray into audience-based targe ...Read the full article