How to Promote Content in 2016

by Pam Neely
As content marketing evolves, one thing gets clearer and clearer: Good content doesn’t just “float to the top”. It doesn’t automatically get people’s attention. You’ve got to promote it. You’ve probably heard “just because you build it, doesn’t mean they’re going to come,” said about websites. That’s true of content now, too. Even if it’s good. Most of the content published doesn’t get seen.Read the full article