Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

by Greg Sterling
Smartphone owners spend nearly 90 percent of mobile device time in apps. However only a small fraction of the 25 – 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced or deleted. A new study from Yahoo offers some new insight into why and when people delete or replace apps and what triggers new and replacement app downloads.Read the full article