Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the Planet

Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. In fact, if you type "salespeople are" into certain search engines, "salespeople are liars" is often among the top suggested searches—not exactly an ideal image for a professional whose success depends on establishing trusted relationships.Read the full article