Can Creative Execution Ever Catch Up To Facebook Targeting?

With the emergence of Facebook as a leading direct response venue, and as the new “Target Marketing Data” behemoth, it seems likely that the upper hand in the “merry war” between the data wonks and the creative teams may have gone to the wonks for good. Here’s the deal: the data riches for targeting based on information shared on Facebook and (especially) from behaviors tra ...Read the full article