Is Content Marketing A Strategy, A Tactic Or A Channel?

by Rachel Lindteigen
Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges from discussions is, where does it fit within an organization? Is content marketing a channel like SEO, Paid or Social Media? Is it a tactic within a digital marketing channel? Is it part of an SEO or social media program? Is it a ...Read the full article