#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup

New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! Here's where brands will play in 2016 Instagram and Snapchat aren't the only way to reach Millennials.Read the full article

Tear-Jerker Commercials Create Internet Challenge

Watch a commercial called "Giving" created by Thanonchai Sornsriwichai for the Thai phone company True Move. Internet users around the world are viewing the director's work to see if they can watch without breaking into tears. Photo: True/YouTube Subscribe to the WSJ channel here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Follow WSJ on Facebook: http://www.facebook.com/wsjvideo Follow WSJ on Google+: https://plus.google.com/+wsj/posts Follow WSJ on Twitter: https://twitter.com/WSJvideo Follow WSJ on Instagram: http://instagram.com/wsj Follow WSJ on Pinterest: http://www.pinterest.com/wsj/