Quick Google Adwords Intro for Hoteliers

Paid search is a tricky route to go down if you don’t know what you’re doing. Content marketing and social media marketing have recently gained stream, but one chanel in particular that’s had staying power is ‘paid search’. There are a few platforms out there, but I’d like to start with Google Adwords. Google’s been in paid search since October of 2000 and they aren’t going anywhere.Read the full article