The secret to Time Out’s native ad success

Time Out has hit on a winning formula for monetizing its native advertising distribution — one that it is currently exporting from London to its titles in Paris and New York. Like most publishers, its in-house content shop has created editorial-mimicking ad formats for years, but in the last six months it has carved a totally new direction for creating commercial content and distributing it.Read the full article

London Christmas from above: a drone video

Shot and edited by Black Bee Films. Thanks to Somerset House, Winterville and London in general for being so damn pretty.